Articles and resources tagged “Ann's Rules”

Rule #1: Surveys are about information, not justification: There are three possibilities when you have a theory (or better yet, your boss or client has a theory) about survey results and start reviewing it in the data: You were right! All is well in the universe, the sun...; Read Article; BY: Ann Ray on January 20, 2009 | Last updated October 5, 2009; COMMENTS: 0; CATEGORIES: Management | Reporting; TAGS: Ann's Rules | Biased research | Ethics
Rule #2: Wear the respondent's shoes—it's a big payback: As much as I'm a general advocate for respondents, I know it can be a challenge when they're an amorphous group and your manager or client is an immediate voice. But, there are two very pragmatic reasons for putting yourself...; Read Article; BY: Ann Ray on October 5, 2009 | Last updated October 5, 2009; COMMENTS: 0; CATEGORIES: Management | Questionnaires | Respondents; TAGS: Ann's Rules | Response rates | Risk | Scales | Writing questions