Articles and resources tagged “Biased research”

Damned Lies and Statistics: Untangling Numbers from the Media, Politicians, and Activists: by Joel Best

While a fascinating read for all of us, this is most applicable if you're combining secondary research with your surveys. You'll never look at "facts" the same way again.

Amazon; COMMENTS: 0; CATEGORIES: Books | Management | Reporting; TAGS: Biased research | Market research | Public opinion polls | Secondary research | Statistics
How to Lie With Statistics: by Darrell Huff

There’s a reason this is still in print after 50 years, and that’s because we still fall for the same creative charting tricks.

Amazon; COMMENTS: 1; CATEGORIES: Books | Reporting; TAGS: Biased research | Charts | Statistics
Rule #1: Surveys are about information, not justification: There are three possibilities when you have a theory (or better yet, your boss or client has a theory) about survey results and start reviewing it in the data: You were right! All is well in the universe, the sun...; Read Article; BY: Ann Ray on January 20, 2009 | Last updated October 5, 2009; COMMENTS: 0; CATEGORIES: Management | Reporting; TAGS: Ann's Rules | Biased research | Ethics
Useful research or marketing games?: I was in my car dealership the other day, and posted behind my service representative was a copy of their satisfaction survey. Naturally I couldn't make out every line from 6 feet away, but their point came across loud and...; Read Article; BY: Ann Ray on March 13, 2006 | Last updated April 25, 2008; COMMENTS: 0; CATEGORIES: Management; TAGS: Biased research | Customer satisfaction | Marketing | Service quality