Articles and resources tagged “Developing surveys”

Ask about the small stuff: I recently had lunch with a fellow consultant who focuses on employee surveys. Contrary to what you might expect in the grand scheme of employer/staff relations, he spends much of his time getting executives to pay attention to "small" problems....; Read Article; BY: Ann Ray on August 24, 2007 | Last updated May 19, 2008; COMMENTS: 0; CATEGORIES: Management | Questionnaires; TAGS: Customer satisfaction | Developing surveys | Employee surveys
Assembling a customer satisfaction picture: Most everyone wants to measure (and improve) customer satisfaction, but how? First and foremost, if your organization is new to surveys and doing this in-house, start simple! The goal of any survey is better information for decision-making, and a modest...; Read Article; BY: Ann Ray on March 7, 2008 | Last updated May 18, 2008; COMMENTS: 1; CATEGORIES: Management | Questionnaires; TAGS: Benchmarks & trending | Customer satisfaction | Developing surveys | Index metrics | Service quality
Balancing topics in your questionnaires: A client working on a project for a non-profit recently sent me two questionnaires: Version 1 Written by my client, and primarily driven by their contact, the CEO. The survey focused on evaluating the organization as a whole, though a...; Read Article; BY: Ann Ray on November 9, 2007 | Last updated May 18, 2008; COMMENTS: 0; CATEGORIES: Management | Questionnaires; TAGS: Developing surveys
Questions and Answers in Attitude Surveys: Experiments on Question Form, Wording, and Context: by Howard Schuman & Stanley Presser

Despite being in a quantitative industry, surveyors rarely conduct tests to measure what happens when we rearrange questions, add a neutral point in a scale, or make other adjustments. If you're ready to absorb some more advanced issues, complete with footnotes, this is a great book to pick up. Note that the 1996 copyright is simply a reprint of the 1981 text.

Amazon; COMMENTS: 0; CATEGORIES: Books | Questionnaires; TAGS: Developing surveys | Scales
The beauty of a one question survey: I'm not talking about current events polls whose results too often depend on which online community pounces first. I'm talking about real, useful feedback achieved with just one question....; Read Article; BY: Ann Ray on February 21, 2006 | Last updated April 25, 2008; COMMENTS: 0; CATEGORIES: Questionnaires; TAGS: Benchmarks & trending | Developing surveys | Writing questions
Want to write better surveys?: Answer every one you can. When I spot a "Take our survey" link on a Web site or feedback URL on a store receipt, I generally answer the questionnaire. Sometimes it's a smooth, well orchestrated experience. Occasionally I find myself...; Read Article; BY: Ann Ray on August 29, 2006 | Last updated April 28, 2008; COMMENTS: 0; CATEGORIES: Management | Questionnaires; TAGS: Developing surveys | Scales | Testing | Usability | Writing questions
When surveys are too adaptive: One of the strengths of Web, CATI and CAPI surveys is their adaptability. We can create a questionnaire which tailors itself in obvious and hidden ways to a respondent's answers. While in a sense the respondent is "driving" this process,...; Read Article; BY: Ann Ray on June 8, 2006 | Last updated April 28, 2008; COMMENTS: 0; CATEGORIES: Management | Questionnaires | Technology; TAGS: CAPI & CATI | Data cleaning | Developing surveys | Open-ended questions | Postcoding | Web surveys