Articles and resources tagged “Market research”

Damned Lies and Statistics: Untangling Numbers from the Media, Politicians, and Activists Book icon

Cover image by Joel Best

While a fascinating read for all of us, this is most applicable if you're combining secondary research with your surveys. You'll never look at "facts" the same way again.

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CATEGORIES: Books | Management | Reporting
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Running a solid correlationArticle icon
This article isn’t about how to crunch the statistic—any stat book or Excel help can tell you how to do that. Instead, it’s my usual theme: understanding what you’re working with and making sure you’ve got something you can count...
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BY: Ann Ray on January 28, 2009 | Last updated February 5, 2009
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CATEGORIES: Reporting
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Six questions to ask any statistic—before you make that business decisionArticle icon
Apart from being such lovely sound bytes, numbers have an apparent precision, which is why we often give them more weight than they deserve. And these days, we’re all getting hit with one alarming statistic after another, so it’s a...
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BY: Ann Ray on February 24, 2006 | Last updated February 3, 2009
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CATEGORIES: Management | Reporting
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Using survey respondent panelsArticle icon
When you're conducting market research, one of the challenges is locating potential respondents. You have a few options for reaching beyond your customers: Banner ads Viral spreading of the link Postal mail invitations Survey panels Note that some of these...
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BY: Ann Ray on October 11, 2006 | Last updated November 24, 2008
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CATEGORIES: Respondents
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