Articles and resources tagged “Public opinion polls”

Damned Lies and Statistics: Untangling Numbers from the Media, Politicians, and Activists: by Joel Best

While a fascinating read for all of us, this is most applicable if you're combining secondary research with your surveys. You'll never look at "facts" the same way again.

Amazon; COMMENTS: 0; CATEGORIES: Books | Management | Reporting; TAGS: Biased research | Market research | Public opinion polls | Secondary research | Statistics