Articles and resources tagged “Risk”

Real world sampling: If you pick up a classic market research text you'll come away with the impression that sampling is an integral part of every survey. It's not. The reasons sampling has historically been such a big deal are: High per-respondent cost...; Read Article; BY: Ann Ray on June 26, 2006 | Last updated April 25, 2008; COMMENTS: 3; CATEGORIES: Reporting | Respondents; TAGS: Response rates | Risk | Sampling
Rule #2: Wear the respondent's shoes—it's a big payback: As much as I'm a general advocate for respondents, I know it can be a challenge when they're an amorphous group and your manager or client is an immediate voice. But, there are two very pragmatic reasons for putting yourself...; Read Article; BY: Ann Ray on October 5, 2009 | Last updated October 5, 2009; COMMENTS: 0; CATEGORIES: Management | Questionnaires | Respondents; TAGS: Ann's Rules | Response rates | Risk | Scales | Writing questions
Running a solid correlation: This article isn’t about how to crunch the statistic—any stat book or Excel help can tell you how to do that. Instead, it’s my usual theme: understanding what you’re working with and making sure you’ve got something you can count...; Read Article; BY: Ann Ray on January 28, 2009 | Last updated February 5, 2009; COMMENTS: 0; CATEGORIES: Reporting; TAGS: Market research | Risk | Statistics
Six questions to ask any statistic—before you make that business decision: Apart from being such lovely sound bytes, numbers have an apparent precision, which is why we often give them more weight than they deserve. And these days, we’re all getting hit with one alarming statistic after another, so it’s a...; Read Article; BY: Ann Ray on February 24, 2006 | Last updated February 3, 2009; COMMENTS: 0; CATEGORIES: Management | Reporting; TAGS: Market research | Risk | Secondary research | Statistics
Understanding Chi Square: Chi Square lets you know whether two groups have significantly different opinions, which makes it a very useful statistic for survey research. It's applied to cross-tabulations (AKA pivot tables) which are simply breakdowns like this: Yes No Total Female...; Read Article; BY: Ann Ray on August 22, 2006 | Last updated May 19, 2008; COMMENTS: 2; CATEGORIES: Reporting; TAGS: Risk | Statistics