Articles and resources tagged “Secondary research”

Damned Lies and Statistics: Untangling Numbers from the Media, Politicians, and Activists: by Joel Best

While a fascinating read for all of us, this is most applicable if you're combining secondary research with your surveys. You'll never look at "facts" the same way again.

Amazon; COMMENTS: 0; CATEGORIES: Books | Management | Reporting; TAGS: Biased research | Market research | Public opinion polls | Secondary research | Statistics
Six questions to ask any statistic—before you make that business decision: Apart from being such lovely sound bytes, numbers have an apparent precision, which is why we often give them more weight than they deserve. And these days, we’re all getting hit with one alarming statistic after another, so it’s a...; Read Article; BY: Ann Ray on February 24, 2006 | Last updated February 3, 2009; COMMENTS: 0; CATEGORIES: Management | Reporting; TAGS: Market research | Risk | Secondary research | Statistics