Articles and resources tagged “Statistics”

Damned Lies and Statistics: Untangling Numbers from the Media, Politicians, and Activists: by Joel Best

While a fascinating read for all of us, this is most applicable if you're combining secondary research with your surveys. You'll never look at "facts" the same way again.

Amazon; COMMENTS: 0; CATEGORIES: Books | Management | Reporting; TAGS: Biased research | Market research | Public opinion polls | Secondary research | Statistics
How to Lie With Statistics: by Darrell Huff

There’s a reason this is still in print after 50 years, and that’s because we still fall for the same creative charting tricks.

Amazon; COMMENTS: 1; CATEGORIES: Books | Reporting; TAGS: Biased research | Charts | Statistics
Running a solid correlation: This article isn’t about how to crunch the statistic—any stat book or Excel help can tell you how to do that. Instead, it’s my usual theme: understanding what you’re working with and making sure you’ve got something you can count...; Read Article; BY: Ann Ray on January 28, 2009 | Last updated February 5, 2009; COMMENTS: 0; CATEGORIES: Reporting; TAGS: Market research | Risk | Statistics
Six questions to ask any statistic—before you make that business decision: Apart from being such lovely sound bytes, numbers have an apparent precision, which is why we often give them more weight than they deserve. And these days, we’re all getting hit with one alarming statistic after another, so it’s a...; Read Article; BY: Ann Ray on February 24, 2006 | Last updated February 3, 2009; COMMENTS: 0; CATEGORIES: Management | Reporting; TAGS: Market research | Risk | Secondary research | Statistics
Understanding Chi Square: Chi Square lets you know whether two groups have significantly different opinions, which makes it a very useful statistic for survey research. It's applied to cross-tabulations (AKA pivot tables) which are simply breakdowns like this: Yes No Total Female...; Read Article; BY: Ann Ray on August 22, 2006 | Last updated May 19, 2008; COMMENTS: 2; CATEGORIES: Reporting; TAGS: Risk | Statistics
What's your executive dashboard hiding?: In our sound byte culture we love condensed statistics, magic values which will let us know how many customers will buy again or whether employees are engaged in their work—all at an easily compared glance. While summary information such as...; Read Article; BY: Ann Ray on May 27, 2006 | Last updated May 18, 2008; COMMENTS: 0; CATEGORIES: Management | Reporting; TAGS: Benchmarks & trending | Index metrics | Statistics