Articles and resources tagged “Usability”

Can usability be worth $4/form submission?: Recently I decided it was. People generally agree investing in usability for Websites and Web applications is a “good idea” when it comes to retaining visitors and users—or in my specialty, survey respondents. The challenge is assigning a value to...; Read Article; BY: Ann Ray on March 11, 2009 | Last updated March 11, 2009; COMMENTS: 0; CATEGORIES: Management | Questionnaires; TAGS: Usability | Web surveys
Creative password schemes: While we always like to study best practices, sometimes it's the failures which are most illuminating—in this case an unusual password design. The plan was hatched by a client's client before we came in on the rush project, so I...; Read Article; BY: Ann Ray on February 21, 2006 | Last updated April 25, 2008; COMMENTS: 0; CATEGORIES: Questionnaires | Technology; TAGS: CAPI & CATI | Data validation | Passwords | Usability | Web surveys
One page per question syndrome: A common design for surveys is to make them like a PowerPoint slide show, with one question on each page. In practice, what this does is make the survey longer for respondents, which is a good way to irritate them...; Read Article; BY: Ann Ray on July 28, 2006 | Last updated April 28, 2008; COMMENTS: 0; CATEGORIES: Questionnaires; TAGS: CAPI & CATI | Layout & styles | Usability | Web surveys
Typical abandonment rates: One of my most popular articles via Web searches is about typical response rates. What many researchers forget to look at is the abandonment or completion rate. If you extend an invitation to someone for the survey (mail, e-mail, banner...; Read Article; BY: Ann Ray on September 27, 2007 | Last updated May 19, 2008; COMMENTS: 0; CATEGORIES: Respondents; TAGS: Incentives | Response rates | Sampling | Usability
Want to write better surveys?: Answer every one you can. When I spot a "Take our survey" link on a Web site or feedback URL on a store receipt, I generally answer the questionnaire. Sometimes it's a smooth, well orchestrated experience. Occasionally I find myself...; Read Article; BY: Ann Ray on August 29, 2006 | Last updated April 28, 2008; COMMENTS: 0; CATEGORIES: Management | Questionnaires; TAGS: Developing surveys | Scales | Testing | Usability | Writing questions