Articles and resources tagged “Writing questions”

Rule #2: Wear the respondent's shoes—it's a big payback: As much as I'm a general advocate for respondents, I know it can be a challenge when they're an amorphous group and your manager or client is an immediate voice. But, there are two very pragmatic reasons for putting yourself...; Read Article; BY: Ann Ray on October 5, 2009 | Last updated October 5, 2009; COMMENTS: 0; CATEGORIES: Management | Questionnaires | Respondents; TAGS: Ann's Rules | Response rates | Risk | Scales | Writing questions
The beauty of a one question survey: I'm not talking about current events polls whose results too often depend on which online community pounces first. I'm talking about real, useful feedback achieved with just one question....; Read Article; BY: Ann Ray on February 21, 2006 | Last updated April 25, 2008; COMMENTS: 0; CATEGORIES: Questionnaires; TAGS: Benchmarks & trending | Developing surveys | Writing questions
Want to write better surveys?: Answer every one you can. When I spot a "Take our survey" link on a Web site or feedback URL on a store receipt, I generally answer the questionnaire. Sometimes it's a smooth, well orchestrated experience. Occasionally I find myself...; Read Article; BY: Ann Ray on August 29, 2006 | Last updated April 28, 2008; COMMENTS: 0; CATEGORIES: Management | Questionnaires; TAGS: Developing surveys | Scales | Testing | Usability | Writing questions
Watching for overly broad questions: Recently I completed a telephone survey, and in the course of the 22 minute conversation (estimated at 12-15) I was asked: Would you recommend a friend or family member attend University of California Davis? Recommend for what? I'm aware of...; Read Article; BY: Ann Ray on March 25, 2008 | Last updated May 19, 2008; COMMENTS: 0; CATEGORIES: Questionnaires; TAGS: Customer satisfaction | Index metrics | Writing questions
When you ask a question, do you offer the answer they need?: I love my new little laptop, so when the manufacturer popped up a survey invitation today (time delayed 3 months from purchase) I was happy to provide feedback. The survey was primarily about how I'd been using the system, which...; Read Article; BY: Ann Ray on July 15, 2006 | Last updated April 25, 2008; COMMENTS: 0; CATEGORIES: Questionnaires; TAGS: Scales | Writing questions