About your tour guide

I believe reliable research is within the reach of any individual or organization, and this blog exists to help answer your questions as you tackle projects.

I've been helping people find better survey solutions since 1991, coming from the tools and services side of the business rather than from within a conventional research firm. Because of this, I've been able to work with a wide range of clients, from first-time researchers told to "Run a customer survey" to elite consulting firms who needed a partner for their Web surveys. The surveys have been as diverse as the clients, from complex B2B market research studies, to a middle school's parent survey, to multi-national 360 employee surveys.

These days I help surveyors—whether occasional researchers or consultants for whom surveys are a regular tool—to get the most from their projects (see how...).

My academic background includes a MBA from the University of Washington and BS in Marketing from Santa Clara University.

Happy Surveying!