Filed in Respondents

Articles about recruiting and keeping your respondents—because without them, we just have pretty forms.
Preventing duplicate survey responsesArticle icon
A common concern is how to deal with duplicated survey responses. In practice, this is an issue when the benefit to multiple submits outweighs the effort of making them. For most surveys, the challenge is getting people to complete once....
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BY: Ann Ray on November 13, 2007 | Last updated April 28, 2008
COMMENTS: 0
CATEGORIES: Respondents | Technology
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Real world samplingArticle icon
If you pick up a classic market research text you'll come away with the impression that sampling is an integral part of every survey. It's not. The reasons sampling has historically been such a big deal are: High per-respondent cost...
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BY: Ann Ray on June 26, 2006 | Last updated April 25, 2008
COMMENTS: 3
CATEGORIES: Reporting | Respondents
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Respondent incentivesArticle icon
When you've exhausted intangible payoffs, it's time to reach for the payola. Sometimes you'll get lucky and you can find an incentive that's cheap for you to provide—such as a product upgrade or free month's service—and sometimes it will be...
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BY: Ann Ray on April 23, 2008 | Last updated April 28, 2008
COMMENTS: 0
CATEGORIES: Respondents
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To pop-up or not?Article icon
Just as spammers have made e-mail invitations a perilous exercise, pop-up ads have made Web-based survey invitations challenging. Internet Explorer and Firefox install with pop-up blocking on by default, and people aren't exactly rushing to turn it off. So when...
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BY: Ann Ray on February 21, 2006 | Last updated April 25, 2008
COMMENTS: 0
CATEGORIES: Respondents | Technology
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Typical abandonment ratesArticle icon
One of my most popular articles via Web searches is about typical response rates. What many researchers forget to look at is the abandonment or completion rate. If you extend an invitation to someone for the survey (mail, e-mail, banner...
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BY: Ann Ray on September 27, 2007 | Last updated May 19, 2008
COMMENTS: 0
CATEGORIES: Respondents
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Typical response ratesArticle icon
Like many researchers, you're probably wondering: "What's a typical response rate for a customer survey?" "What rate can I get if I use the Web?" "Only 50 people answered my survey—is that normal?"...
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BY: Ann Ray on March 20, 2006 | Last updated April 21, 2008
COMMENTS: 0
CATEGORIES: Respondents
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Using survey respondent panelsArticle icon
When you're conducting market research, one of the challenges is locating potential respondents. You have a few options for reaching beyond your customers: Banner ads Viral spreading of the link Postal mail invitations Survey panels Note that some of these...
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BY: Ann Ray on October 11, 2006 | Last updated May 30, 2008
COMMENTS: 0
CATEGORIES: Respondents
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Your besieged respondentsArticle icon
As researchers, we're focused on how important our survey is. From that perspective, it's easy to lose sight of how little importance the survey has to our respondents, especially these days when they're deluged with questionnaires. To illustrate what respondents...
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BY: Ann Ray on February 21, 2006 | Last updated April 25, 2008
COMMENTS: 0
CATEGORIES: Respondents
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